It’s no doubt that the current Coronavirus (COVID-19) pandemic has changed the game for marketers and businesses across the nation. With environments and consumer behavior constantly changing, it’s important to modify your marketing strategy in a way that caters to the needs of your customers. Here are 3 ways you can adjust your marketing plan in the midst of this crisis.
1. Know the Change in your Audience
COVID-19 has drastically changed consumer behavior and the way people think about money. With a staggering number of pay cuts, layoffs, and unemployment across the country, the consumer mentality is shifting from desire to need. Take time to listen to your customers and see what their current needs and concerns are. Create platforms for customers to share thoughts that are relevant to your brand. Sending out online surveys is a great way to get a sense of how your audience is feeling about your brand or product. Then, adjust your marketing strategy to support your customers based on their feedback.
2. Deliver Uplifting Content
Those who are at home during this time are consuming more news and media than ever before. Unfortunately, a lot of content out there right now is negative. It’s important for your business to address COVID-19, but also prioritize highlighting the positive things your company is doing. Send out encouraging messages from time to time to let your customers know you care. Lighthearted and uplifting content can support your customers in this difficult time.
3. Be Transparent with Customers
It is likely that your company’s procedures, products, and services have changed during this pandemic. Honesty is crucial when communicating with your customers. During this time, it’s important to maintain trust with your customers. Explain in depth what your company is doing to keep their employees and everyone else safe. If you have to alter policies that affect customers, make sure you communicate those changes directly to them. Good relations with your customers now will boost sales in the future.
As the business world rapidly changes around us, we also need to change how we market our brand. If you have any comments or questions, feel free to share below!