It is no doubt that the current Coronavirus pandemic has affected businesses all around the world. With business doors closed and employees working from home, it is more important than ever to tap into the power of social media to connect with customers.
Although consumers aren’t physically out buying products and services, they are online more than ever before. This is an opportunity for businesses to utilize social media and meet customers right where they’re at.
We get it though! Social media can be confusing and complicated. That’s why we came up with 3 easy ways for you to maximize your social media use during the Coronavirus crisis. With a little time and intentionality, your company can make the most of this challenging season.
1. Help Customers Connect
Human connection is crucial in a time of crisis. Create opportunities for your customers to connect with one another. Facebook groups, live streams, and interactive Instagram stories are great ways to allow your customers to engage in conversations.
2. Show you Care
With so much negativity online, positive content always stands out. Show your customers that you care about them during this difficult time. Post an encouraging story, helpful tips to stay safe, and communicate how your organization is making a positive difference in this situation.
3. Keep your Customers Informed
It is very likely that your company has changed procedures and processes during this time. Use social media to let your customers know how they can continue to be involved with your company. Use links in your posts to make it as easy as possible for customers to access your products or services online.
These 3 tips can help you use social media to its fullest potential in the midst of crisis. If you have any questions or tips of your own, please share with us below!