Facebook Split Testing: What it is and How You Can Benefit From It


Have you heard of the Facebook Post Testing tool? This Facebook Creative Studio tool lets you test how your organic links, images, text, and videos are received by your audience to gain a deeper understanding of your customer base.


The Facebook Testing tool helps you perform Facebook split testing, a process where you can create up to four organic posts to be tested on a small group of your audience to determine what types of posts receive the best response. Knowing what entices your customer base to engage with your posts will help you tailor your future posts, allowing you to reap the benefits of potentially higher conversation rates and revenue.


How to Use Facebook Post Testing

You can utilize post testing for several types of organic content. To get started, log in to your Facebook Creator Studio profile and select the Content Library. Next, click on the Post Testing Link on the left-hand side and click the Start Testing Now button. Next, use the drop-down menu to select the type of split test that you wish to create. Next, you can choose from four options:

  • Image Posts: Upload the image that you would like to use for the split test. Once your image has been uploaded, provide the additional details for your post. You can create up to four image posts for the split test to compare your results.

  • Video Posts: Upload between two and four videos you would like to test with your audience. Provide a title, description, and other details for the test.

  • Text Posts: Text posts can include up to 63,206 characters. However, the length of your post depends on your targeted audience. You want to create an engaging post. In many cases, posts that are too long may quickly lose interest. You can use between two and four text posts to compare, and we recommend altering the length, approach, or tone in each test post to determine what works best for your customer base.

  • Link and CTA Posts: Facebook posts that include CTA links are a vital way to direct your audience’s attention to events, products, services, and more. Therefore, learning how to create CTAs that appeal to your audience is a vital component of a successful link post. Create two to four posts to compare how your customer base responds to various CTAs.



Facebook Creator Studio will ask you to choose your test length, with the shortest option being ten minutes and the longest option being 24 hours. The length of time best suited for your business will depend on your audience, but you should always make sure that you perform the test when your customer base is most active on social media. Facebook gives you the option to schedule your test or begin the test immediately. You can choose from multiple metrics to view for this test, including:

● Shares

● Likes

● Reactions

● Comments

● Link Clicks

How to Review Your Split Testing Results

Facebook will notify you when your test has concluded, but you can also review your test results in real-time. Additionally, you can finish your test early if you achieve your results sooner than expected. Once your test has been completed, the result will be posted to your Facebook page.

Your split test results can be viewed in the Content Library section of Facebook Creator Studio at any time. Once you have gained a better understanding of your audience, you can use these results to launch successful social media marketing campaigns in the future.


The Bottom Line

Facebook split testing is a powerful tool that will help you understand your audience and may ultimately improve your conversion rates and revenue. Once you understand your customer base, you can utilize the Facebook post testing tool as necessary to ensure that your social media marketing continues its success.


Are you struggling to create a successful social media marketing campaign, or would you rather focus your resources on other areas of your business? Contact us today to learn how we can help build your brand, increase revenue, and connect with your audience.

8 views0 comments

Recent Posts

See All

Restaurant owners are no strangers to change. The restaurant industry faces constant changes and challenges, especially during and following the COVID-19 global pandemic. While restaurant trends don’t